Hannah Ruth Pettyjohn

Lewis-Clark State College; Public Information Specialist 

• Produced and distributed over 30 news releases on behalf of the college via email, web, and social media 

• Interviewed students, staff, and alumni to produce and publish 9 feature stories on the colleges webpage, utilizing Umbraco platform, the The Journey magazine and diverse social media platforms

• Worked alongside team to develop specialized social media over multiple platforms to grow brand and awareness

Appaloosa Horse Club; Marketing Intern/Copywriter 

• Developed Appaloosa Journal segment entitled A Hero in Our Midst, and published six human-interest articles in the Appaloosa Journal, while experiencing nearly every step of the journal creation 

• Worked alongside social media team at the National Appaloosa and Youth World Show, and World Championship Appaloosa Show to produce 200+ result posts at each show, produce daily candid photos, and produce daily recap reels with up to 27,000 views across social media channels

• Produced monthly member newsletters encompassing regional club spotlights, upcoming deadlines, etc.

College of Agricultural and Life Sciences, University of Idaho; Student Blogger Intern 

• Planned and developed a total of 31 blog posts relevant to a student-based target audience

• Interviewed students to gain perspective and insight on college experience used to develop blog posts

• Published two feature stories on students within the College of Agricultural and Life Sciences 

Latah Market Animal Sale; Marketing Intern 

• Developed over 40 social media posts promoting the Latah Market Animal Sale, thanking their sponsors, and celebrating their youth exhibitors

• Contacted local business to advertise Latah Market Animal Sale 

• Gained media for the promotion of the Latah Market Animal Sale